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Sage & Co.

About Us

Discover the essence of style and inspiration at Sage, nestled in the heart of Downtown Cedar Falls, IA. Established in 2021 and proudly family-owned, Sage offers a seamless blend of classic charm and modern elegance across every aspect of your lifestyle. From chic women's wear and distinctive accessories to exquisite home decor and personalized interior designs, our mission is to mirror your personal style authentically. Immerse yourself in our curated apothecary selection or relax with a freshly brewed coffee, surrounded by an atmosphere that celebrates comfort and community. At Sage, more than a store, it is a sanctuary where you find clothing, gifts, permanent jewelry, and a heartwarming experience. Welcome to Sage—your journey to harmony and lifestyle elevation begins here.

Areas Served

Cedar Falls, IA | Waterloo, IA | Waverly, IA | Dike, IA

What We Offer

Our Services include:

Our Brands include:

Our Products include:

Testimonials

On 6/12/2025 Janice Andersen had this to say:
Sage is a great retail addition to downtown Cedar Falls Main Street!

On 12/5/2024 Clarissa Thoma had this to say:
Best shopping in the cedar valley with the best service. Such a treat going in there every time!

On 12/3/2024 Kristina Weaver had this to say:
They carry the best! Even have all the free people sets I’ve been looking for.

On 11/30/2024 Sydney Sanford had this to say:
One of my favorite shops on Main Street! It’s a great place to find classic, quality staples!

On 11/30/2024 Wendy Bowman had this to say:
Carefully curated, exquisite aesthetic, kind and cool customer service that is what I experience every tome I stop in! I love it all!

Contact Us

Sage & Co.
11310 University Ave Cedar Falls, IA 50613
Phone: (920) 339-8167
Email: customerservice@sageandcompany.net

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM

News

Varley, "A wardrobe for how you move & live". Based in Los Angeles and London, Varley offers an elevated everyday wardrobe for the modern woman. Rooted in movement, we are defined by the women who wear Varley, instilling quiet confidence through contemporary and active collections that enhance everything you already are.
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We could not be more excited to be stocking Varley!! Available in-store and online now!!

Blume is a superfood coffee replacement (or additive for those who can't give it up). Designed to give you a tasty treat without throwing your skin, hormones, or digestion out of whack. Each blend of Blume serves a different purpose, whether that be balanced mood, an energy boost, or a sleep aid, there's a blend for everyone!
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All Blume blends are refined sugar-free, certified organic, plant-based, gluten-free, keto-friendly, plastic neutral, and LESS THAN $1 PER CUP!
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Shop Blume in-store and online now!

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