Site Navigation


Sage & Co.

About Us

We're Sage & Co. and we're a boutique here in Cedar Falls, IA. We offer women's clothing and accessories, home accessories, space planning, private appointments, and much more. We're looking forward to growing our business to continue to serve Waterloo, Waverly, Dike, and surrounding areas. We'd like to personally invite you to stop by and check out our amazing selection of items!

Areas Served

Cedar Falls, IA | Waterloo, IA | Waverly, IA | Dike, IA

What We Offer

Our Services include:

Our Brands include:

Our Products include:


On 7/27/2023 Heidi Downey had this to say:
Good quality, classic pieces to add to your closet. Owner and her daughters are very warm and welcoming! New favorite store :)

On 11/30/2022 mary brammer had this to say:
Great in all ways speaking to a personalized lifestyle. You really should experience it.

On 11/26/2022 Jon Voigt had this to say:
Shopped at Sage for the first time today...the staff was wonderful and greeted us at the door. We left with a few items and definitely recommend shopping here.

On 7/20/2022 Ava had this to say:
This store is absolutely beautiful and has about anything from scents, clothing, coffee, and furniture! Stopped in for the first time, and was greeted so kindly and had great conversation! I recommend you getting the linen spray, diffuser, and can't forget to add a car freshener (ANY SCENT) :) Loved this store and can't wait to come back! Testimonial written by Ava on this site.

On 4/28/2022 Katie Boettger had this to say:
Denise and Rachel were the sweetest to work with! They came to our house, took measurements/pictures, listened to our wants and then walked us through different couch options and the pros/cons to each one. Once we finally decided on a couch, they came over and talked fabrics with us. I’m not a very decisive person, so we trusted their expertise and are SO glad we did! We absolutely love our couch. We also love shopping in their store, too! They have such great gift options but awesome clothing for myself as well! Testimonial written by Katie Boettger on this site.

Contact Us

Sage & Co.
217 Main St Cedar Falls, IA 50613
Phone: (920) 339-8167

Where To Find Us

Follow us on Google
Follow us on Facebook

Payment Types Accepted

American Express, Apple Pay, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 11:00 AM - 5:00 PM
Wednesday: 11:00 AM - 5:00 PM
Thursday: 11:00 AM - 5:00 PM
Friday: 11:00 PM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM


On 7/6/2023 this was posted:
Sage, your go-to interior design studio in the heart of Downtown Cedar Falls!

Looking to refresh your home? Sage is here to help! Our team of experienced designers is dedicated to transforming any space into a stylish, functional, and comfortable environment that reflects your unique personality and taste.

Our design services include everything from space planning and furniture selection to color schemes and accessories. Plus, we offer a wide range of products from top brands, such as Rowe, Four Hands, Alder & Tweed, Sun Pan, and many more, to help you achieve the perfect look for your space.

At Sage, we believe that custom furniture is the key to creating a truly unique and personalized space. That's why we offer custom furniture design services to help you create pieces that perfectly match your style and needs. Our team will work with you to choose from a wide range of performance fabrics, wood stains, and silhouettes, to create the perfect piece that suits all your needs!

So if you're ready to transform your space with custom furniture and expert design, contact Sage today and let us show you what we can do.
Expires 12/31/2023

Varley, "A wardrobe for how you move & live". Based in Los Angeles and London, Varley offers an elevated everyday wardrobe for the modern woman. Rooted in movement, we are defined by the women who wear Varley, instilling quiet confidence through contemporary and active collections that enhance everything you already are.
We could not be more excited to be stocking Varley!! Available in-store and online now!!

Blume is a superfood coffee replacement (or additive for those who can't give it up). Designed to give you a tasty treat without throwing your skin, hormones, or digestion out of whack. Each blend of Blume serves a different purpose, whether that be balanced mood, an energy boost, or a sleep aid, there's a blend for everyone!
All Blume blends are refined sugar-free, certified organic, plant-based, gluten-free, keto-friendly, plastic neutral, and LESS THAN $1 PER CUP!
Shop Blume in-store and online now!


Terms of Use
Privacy Policy