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Sage & Co.

About Us

Founded in 2021, Sage stands as a beacon of style and inspiration in Downtown Cedar Falls, IA. Owned by a family of dedicated creatives, Sage brings a classic and timeless touch to every corner of your life. Our passion lies in crafting authentic, coordinated experiences that resonate with your personal style—from chic women's clothing and unique accessories to elegant home decor and bespoke interior designs. Dive into our carefully curated apothecary products and savor a cup of coffee in an ambiance designed for comfort and community. Sage isn’t just a store; it’s your comprehensive destination for clothing, gifts, permanent jewelry, and a warm, welcoming experience. Discover harmony and elevate your lifestyle with Sage—where every visit feels like coming home.

Areas Served

Cedar Falls, IA | Waterloo, IA | Waverly, IA | Dike, IA

What We Offer

Our Services include:

Our Brands include:

Our Products include:

Testimonials

On 12/5/2024 Clarissa Thoma had this to say:
Best shopping in the cedar valley with the best service. Such a treat going in there every time!

On 12/3/2024 Kristina Weaver had this to say:
They carry the best! Even have all the free people sets I’ve been looking for.

On 11/30/2024 Sydney Sanford had this to say:
One of my favorite shops on Main Street! It’s a great place to find classic, quality staples!

On 11/30/2024 Wendy Bowman had this to say:
Carefully curated, exquisite aesthetic, kind and cool customer service that is what I experience every tome I stop in! I love it all!

On 11/30/2024 Lindsey Schuler had this to say:
Sage has been our go-to shop since they opened. What sets Sage apart is the unmatched customer service. Their passion shines through in every aspect of the store and in what they do. Whether you're looking for a statement piece of furniture for your home, a new outfit, or the perfect gift, the girls at Sage have you covered!

Contact Us

Sage & Co.
217 Main St Cedar Falls, IA 50613
Phone: (920) 339-8167
Email: customerservice@sageandcompany.net

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Tuesday: 11:00 AM - 5:00 PM
Wednesday: 11:00 AM - 5:00 PM
Thursday: 11:00 AM - 5:00 PM
Friday: 11:00 PM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM

News

Varley, "A wardrobe for how you move & live". Based in Los Angeles and London, Varley offers an elevated everyday wardrobe for the modern woman. Rooted in movement, we are defined by the women who wear Varley, instilling quiet confidence through contemporary and active collections that enhance everything you already are.
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We could not be more excited to be stocking Varley!! Available in-store and online now!!

Blume is a superfood coffee replacement (or additive for those who can't give it up). Designed to give you a tasty treat without throwing your skin, hormones, or digestion out of whack. Each blend of Blume serves a different purpose, whether that be balanced mood, an energy boost, or a sleep aid, there's a blend for everyone!
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All Blume blends are refined sugar-free, certified organic, plant-based, gluten-free, keto-friendly, plastic neutral, and LESS THAN $1 PER CUP!
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Shop Blume in-store and online now!

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